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Press Releases 01/26/2011 - WILD’s Sunwin Stevia™ is “Toothfriendly” Approved

01/26/2011 - WILD’s Sunwin Stevia™ is “Toothfriendly” Approved

11Heidelberg-Eppelheim, January 26, 2011 – Dentists give go-ahead for WILD’s Sunwin Stevia™ sweetener.

Toothfriendly International, a non-profit association governed by dental professionals, has given their seal of approval to WILD’s Sunwin Stevia™, made through its partnership with Sunwin International Neutraceuticals, Inc. (OTCBB:SUWN), based on a plaque-pH telemetry study conducted at the Dental Institute of the University of Zurich. The study was the first conducted by the Swiss institute that demonstrated that WILD’s Sunwin Stevia™ poses no risk for teeth, as it does not depress the plaque-pH below the critical level of 5.7. When the acid concentration falls below this threshold, teeth can be damaged.

The other high intense sweeteners also have toothfriendly properties. The approval confirms that food manufacturers can use WILD’s Sunwin Stevia™ as a sweetening ingredient within their formula of the final product. To state that the product is “safe for teeth” it must be granted that no cariogenic or erosive ingredients are used.

“Stevia provides interesting opportunities for manufacturers of toothfriendly products”, confirms Dr. Albert Bär of Toothfriendly International. “Stevia’s all-natural image will be compelling especially for those consumers who truly read labels and are health-conscious.”


WILD can offer Sunwin SteviaTM in a variety of grades that meets industry needs. WILD product development specialist, Matthias Sass, explains “We see tremendous opportunities for the use of Stevia in all kind of food applications and also in toothfriendly products. Currently, we are the only one to offer Stevia for which the Toothfriendly® endorsement is obtained.”


About Toothfriendly International
Toothfriendly International is a non-profit association working for better oral health. Members of the association are dental professionals, institutions in dental and public health, as well as manufacturers of confectionery and oral care products. Toothfriendly International was founded in 1989 with seat in Basel, Switzerland. It is governed by an Executive Board of dental professionals. The association awards the Toothfriendly quality mark for use on products which have been demonstrated to be safe for teeth. www.toothfriendly.org


About WILD Flavors
Rudolf WILD GmbH & Co. KG is part of the WILD Flavors GmbH, which is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. The company’s management offices and production sites are located at Rudolf WILD GmbH & Co. KG in Eppelheim (Germany) as well as in Erlanger (Kentucky, USA). Eight further production locations in Europe, USA, Canada, China, and Dubai are part of WILD Flavors GmbH as well.


The WILD Flavors product portfolio of natural-flavor ingredients includes full flavor and ingredient solutions for the beverage industry, known as flavor systems, as well as individual components such as flavors and extracts, natural colors, concentrates, sweetening systems, specialty ingredients and seasonings, including functional flavors and healthy ingredients, taste modifiers, and fermentation technologies. WILD Flavors' competence is based on the knowledge of global supply markets as well as technologically advanced production processes.
www.wild.de or www.wildflavors.com.

About Sunwin International, Inc.
Sunwin International Neutraceuticals, Inc. is a vertically integrated leader in the area of all natural, zero calorie stevia sweeteners in addition to the production and sale of essential traditional Chinese medicines prepared from 100 percent natural herbal ingredients. As an industry leader in stevia and herbal processing, Sunwin has built an integrated global firm with sourcing and production capabilities to meet the needs of consumers throughout the world. For more info about Sunwin, please visit:
www.sunwininternational.com


Contact:

Rudolf WILD Ltd.
Unit 900 Capability Green

Luton Beds LU1 3LU  
Peter Naylor   
SBU Management     
Tel.: +44-1582-875-300   
Fax: +44-1582-723-628  
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.wild.de